Mashups gehören zu den herausragenden Neuerungen des Web 2.0. Wie man funktionierende Geschäftsmodelle daraus entwickelt, erläutert Internet-Guru David Weinberger in einer Präsentation seines Buchs Everything Is Miscellaneous: The Power of the New Digital Disorder bei Amazon sehr geschickt anhand von zwei Beispielen:
David Weinberger: The Flocking of Information
As businesses go miscellaneous, information gets chopped into smaller and smaller pieces. But it also escapes its leash–adding to a pile that can be sorted and arranged by anyone with a Web browser and a Net connection. In fact, information exhibits bird-like „flocking behavior,“ joining with other information that adds value to it, creating swarms that help customers and, ultimately, the businesses from which the information initially escaped.
For example, Wize.com is a customer review site founded in 2005 by entrepreneur Doug Baker. The site provides reviews for everything from computers and MP3 players to coffee makers and baby strollers. But why do we need another place for reviews? If you’re using the Web to research what digital camera to buy for your father-in-law, you probably feel there are far too many sites out there already. By the time you have scrolled through one store’s customer reviews for each candidate camera and then cross-referenced the positive and the negative with the expert reviews at each of your bookmarked consumer magazines, you have to start the process again just to remember what people said. Wize in fact aims at exactly that problem. It pulls together reviews from many outside sources and aggregates them into three piles: user reviews, expert reviews (with links to the online publications), and the general „buzz.“ (For shoppers looking for a quick read on a product, Wize assigns an overall ranking.) When Wize reports that 97 percent of users love the Nikon D200 camera, it includes links to the online stores where the user reviews are posted, so customers are driven back to the businesses to spend their money. Den Rest des Beitrags lesen »



